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Bitcoin adoption is surging among smaller businesses, according to financial services firm River. On average, its business clients reinvest 22% of profits into Bitcoin, with real estate firms leading the way at nearly 15%. Other sectors, including hospitality, finance, and software, are allocating between 8% and 10%. Even unconventional adopters like fitness studios, roofing companies, and religious nonprofits are buying in.
River analyst Sam Baker revealed that businesses have quietly accumulated 84,000 Bitcoin in 2025, roughly a quarter of institutional holdings. He noted that improvements in regulation, accounting standards, and a strong bull market have fueled this growth. The trend is a stark contrast to the 2020–2021 cycle, when retail hype drove Bitcoin’s climb to $69,000 while most businesses stayed on the sidelines.
Smaller firms, with fewer than 50 employees, appear more agile in adopting Bitcoin compared to larger corporations. While most allocate modest amounts, Baker emphasized that grassroots adoption could be a powerful long-term driver of Bitcoin’s continued rise.
