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Morgan Stanley is reportedly preparing to enable its 15,000 brokers to recommend spot bitcoin exchange-traded funds (ETFs) to their clients, based on insights from two senior executives familiar with the plans. This initiative involves setting up a framework for solicited purchases, which includes assessing clients’ risk tolerance and setting limits on allocation and trading frequency, as reported by AdvisorHub. Though the exact timeline for this policy shift remains unclear, the move could significantly widen access to bitcoin investments.
Currently, other major brokerage firms like Merrill Lynch and Wells Fargo offer spot bitcoin ETFs only on an unsolicited basis, requiring clients to initiate contact with advisors. This shift by Morgan Stanley could mark a notable change in how clients interact with bitcoin investments. Notably, U.S.-traded spot bitcoin ETFs from financial giants such as BlackRock, Grayscale, and Ark Invest have already seen significant market uptake, amassing over $53.6 billion in assets under management and $12.29 billion in net inflows as of the latest data from SoSoValue.