Kraken has announced the launch of Kraken Prime a new prime brokerage service aimed at institutional cryptocurrency traders. The service offers deep liquidity best execution and around-the-clock support to meet the high demands of professional trading firms. This move signals a major step forward in bridging the gap between traditional finance and the crypto market.

Kraken Prime connects clients to liquidity covering over 90 percent of the digital asset market across more than 20 global trading venues. Trades can be executed directly from custody held by Kraken Financial a US state-chartered bank. The platform also includes smart order routing T plus one credit facilities and asset-backed lending to provide a full suite of institutional services.

Kraken co-CEO David Ripley said the goal is to deliver execution quality and service depth that exceed traditional finance standards. He emphasized that Kraken Prime is built for reliability and consistency which are crucial during market volatility. Kraken aims to raise the bar for institutional crypto access.