Japanese clothing giant Mac House has announced a major move into cryptocurrency by revealing plans to purchase ¥1.7 billion worth of Bitcoin. The retail brand known for affordable fashion is embracing digital assets as part of its strategy to diversify holdings and align with global financial trends. This bold step signals growing confidence in Bitcoin as a reliable store of value and highlights the increasing adoption of crypto in traditional industries. Mac House’s decision is being praised by crypto supporters as a forward-thinking move that reflects the currency’s staying power and growing influence in modern finance.