Japanese fashion brand operator ANAP Holdings has made a bold move by investing 2 billion yen in Bitcoin as a strategic asset. The company revealed that it acquired 16.6591 BTC worth approximately 199 million yen through its newly established subsidiary ANAP Lightning Capital.

The company cited Bitcoin’s strong blockchain foundation proof-of-work model halving cycle and limited supply as key reasons for its decision. It believes these features protect the digital asset from external control and inflation. ANAP also pointed to the approval of Bitcoin ETFs in the US and Hong Kong and growing global interest in crypto as driving factors behind the purchase.

More Japanese firms are joining the Bitcoin movement as part of long-term strategy. Companies like Metaplanet Value Creation Gumi and Enish have already added BTC to their balance sheets. ANAP’s investment signals growing confidence in Bitcoin as a secure and forward-looking financial asset.