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Japanese fashion brand ANAP has made headlines after purchasing 31.2 Bitcoin worth ¥479 million as part of a bold shift into cryptocurrency. This move comes through its subsidiary ANAP Lightning Capital Co Ltd aiming to grow digital asset holdings as part of its long-term investment strategy
The company now holds over 184 BTC valued at nearly ¥2.75 billion and plans to increase that number to over 1,000 BTC by August 2025. ANAP sees Bitcoin as a reliable store of value and has created internal systems to manage crypto risk responsibly
This development signals growing confidence in Bitcoin from major Japanese companies. ANAP’s decision marks a significant moment for crypto adoption in traditional industries and sets a strong precedent for institutional investment in digital assets
