Cardone Capital, led by entrepreneur Grant Cardone, has made headlines by purchasing 1,000 Bitcoin — a historic first for a real estate company. This bold step integrates Bitcoin into its core business strategy, blending traditional property assets with digital currency investments.

The company already manages over 14,200 rental units and more than 500,000 square feet of premium office space. Now, Grant Cardone calls both real estate and Bitcoin “best-in-class” investments. Plans are in place to buy another 3,000 Bitcoin and add 5,000 more rental units before the year ends — showing strong confidence in both markets.

Bitcoin is currently valued at about $102,000, putting Cardone Capital’s crypto holding above $100 million. If the firm acquires the additional Bitcoin as planned, its total crypto assets could top $400 million. The move has drawn praise from Bitcoin supporters including Michael Saylor, who congratulated Cardone on X. This strategy may inspire a new wave of hybrid real estate and crypto investors.