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Paris Saint-Germain F.C. has revealed it holds Bitcoin as part of its financial strategy making it the first major sports club to publicly confirm a long-term Bitcoin treasury. Speaking at the Bitcoin 2025 conference in Las Vegas PSG Labs head Pär Helgosson shared that the club began purchasing Bitcoin last year and has kept the holdings on its books ever since.
The move positions PSG as a leader in the sports and crypto space with Helgosson explaining that the decision reflects the club’s identity as a global lifestyle brand focused on innovation. With 80% of its 550 million fans under age 34 PSG believes embracing Bitcoin aligns with the future of finance and youth culture.
PSG is now supporting Bitcoin entrepreneurs and startups by offering funding launch support and access to its massive global fan base. The club also leads the way in Web3 by naming a head of metaverse and launching PSG Labs its innovation hub aimed at accelerating crypto ventures.
