Europe’s largest asset manager, Amundi, is preparing to step into the Bitcoin ETN market, according to French crypto media outlet The Big Whale. With €2.3 trillion in assets under management, the move marks a significant step toward mainstream adoption of digital assets within Europe’s financial sector.

Amundi has recently highlighted Bitcoin’s role as a potential store of value and a macro-hedging tool against persistent inflation. The firm has also been actively expanding its ETF offerings, including leveraged products that qualify for European tax-advantaged accounts, signaling a stronger commitment to diversified investment strategies.

Momentum is building across Europe as institutional players explore regulated Bitcoin exposure. Sovereign fund activities in the Eurozone are further boosting acceptance of cryptocurrencies, paving the way for greater integration of digital assets into traditional finance. Amundi’s entry could mark a turning point, reinforcing Bitcoin’s position in the portfolios of major institutional investors.