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Global crypto exchanges are setting their sights on Australia’s vast $2.8 trillion pension system, known as superannuation, as the next frontier for digital assets. Coinbase and OKX are leading the charge, launching services tailored to self-managed super funds (SMSFs), which already account for a quarter of the pension pool and have seen crypto exposure surge sevenfold since 2021.
Coinbase is preparing a dedicated SMSF service with more than 500 investors on its waiting list, while OKX has already rolled out a similar product amid rising demand. Both platforms aim to simplify SMSF creation by connecting investors with accountants and advisors, targeting long-term holders who see crypto as a diversification play. Even AMP, one of Australia’s major super funds, has dipped in, allocating $27 million to Bitcoin.
Regulatory hurdles remain strong, with ASIC and AUSTRAC warning of risks tied to volatility, fraud, and compliance. Still, momentum in SMSFs suggests that Australia could emerge as a test case for bringing crypto into mainstream retirement portfolios.
