Bitwise CIO Matt Hougan says major wirehouses like Merrill Lynch Morgan Stanley Wells Fargo and UBS will soon offer access to Bitcoin ETFs opening a $10 trillion gateway for crypto. After a slow rollout since January these platforms are rapidly warming up to Bitcoin with full availability expected by year-end.

Morgan Stanley already offers limited access to select clients but broad support is coming fast. Hougan compares this exposure to placing products on Whole Foods shelves saying it will drive mainstream adoption. Despite early hesitations he still expects record-breaking ETF inflows this year backed by rising institutional support from BlackRock Fidelity and major hedge funds.

Meanwhile SoFi CEO Anthony Noto confirms the company will relaunch crypto services in 2025 after a pause during its bank charter process. Thanks to new guidance from regulators SoFi plans a major push including crypto investing payments and blockchain integration across all products signaling strong confidence in crypto’s future.