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U.S. retail giant Bealls has officially begun accepting cryptocurrency payments across its stores through a partnership with digital payments firm Flexa. The integration of Flexa Payments enables Bealls to accept more than 99 different cryptocurrencies from over 300 digital wallets, marking a major step in the retailer’s modernization efforts.
Founded in Florida in 1915, Bealls operates over 660 stores nationwide, including Bealls, Bealls Florida, and Home Centric. Shoppers can now use their crypto holdings for in-store purchases, offering greater flexibility and digital convenience.
“The retail legacy that Bealls has built over the last 110 years is simply incredible,” said Trevor Filter, co-founder of Flexa. “It’s no surprise that a company with this much staying power is now adopting one of the most important payment evolutions in history.” As of early 2025, about 65 million Americans—nearly 28% of adults—own cryptocurrencies, highlighting the growing mainstream adoption of digital assets.
