Franklin Templeton is setting sights on launching a cryptocurrency exchange-traded product in Europe. The asset management giant is preparing to tap into the growing institutional demand for digital assets following similar moves by major industry players like BlackRock. With a robust $811 million crypto ETF franchise in the US their largest product the Franklin Bitcoin ETF currently boasts $415 million in assets under management.

A spokesperson revealed plans for a European crypto ETP are not immediate yet the company is closely monitoring the evolving regulatory landscape. They are dedicated to developing cryptocurrency products that align with client needs emphasizing their commitment to innovation across all asset classes.

Despite recent market fluctuations with Bitcoin and Ethereum experiencing significant pullbacks the interest in crypto ETPs remains strong. BlackRock’s recent launch and a promising survey indicating substantial professional investor interest underscore a promising future for cryptocurrency investment products in Europe.