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T. Rowe Price, the 87-year-old investment giant managing over $1.8 trillion, has officially stepped into the world of digital assets. The firm filed an S-1 form with the U.S. Securities and Exchange Commission (SEC) to launch the T. Rowe Price Active Crypto ETF, marking a major shift for a company traditionally known for its conservative mutual funds.
The new ETF aims to give investors active exposure to cryptocurrencies, offering a managed alternative to direct coin ownership. Industry experts see this as a pivotal move, with Bloomberg’s Eric Balchunas noting that a “land rush” into crypto ETFs is now underway.
T. Rowe Price has hinted at crypto interest before. Earlier this year, technology ETF manager Dominic Rizzo suggested bitcoin’s value resembles a commodity, tied closely to mining costs. If approved, the ETF could position T. Rowe Price among leading traditional firms embracing digital finance’s next frontier.
