Meta, the parent company of Facebook and Instagram, is not allowing political campaigns and advertisers to use its generative artificial intelligence (AI) advertising tools, a company spokesperson said in a Reuters exclusive report. 

On Nov. 6 Meta updated its help center to reflect the decision. In a note explaining how the tools work, the company said as it tests new generative AI ads creation tools in its Ads Manager, “advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections, or Politics, or related to Health, Pharmaceuticals or Financial Services aren’t currently permitted to use these Generative AI features.”

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