Bitcoin Magazine

The Origin Story of Bitcoin Treasury Companies: Cash Is a Liability

What happens when the safest asset on a company’s balance sheet — cash — becomes its biggest liability?

This isn’t a hypothetical exercise. With bitcoin treasury companies, it has become the central question in corporate finance, forcing a not-so-quiet revolution — from Strategy (NASDAQ: MSTR) to Coinbase (NASDAQ: COIN), Strive (NASDAQ: ASST) and even miners like MARA Holdings (NASDAQ: MARA). The pain of cash melting in corporate hands has given rise to a new and strategic class of public company: a bitcoin treasury company. These aren’t just firms that accept cryptocurrency; they are…

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