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Phong Le, President and CEO of Strategy, the world’s first and largest Bitcoin treasury firm, said Morgan Stanley’s proposed bitcoin ETF could unlock as much as $160 billion in demand under a modest portfolio allocation scenario.
“Morgan Stanley Wealth Management oversees about $8 trillion in AUM and recommends 0–4% bitcoin allocation,” Le wrote on X. “A 2% allocation would represent $160 billion, about three times the size of IBIT. MSBT: Monster Bitcoin.”
In other words, Le is saying that even a modest 2% bitcoin allocation across Morgan Stanley’s $8 trillion wealth platform could drive about $160 billion into bitcoin, far exceeding the size of existing ETFs…
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