Steak ’n Shake has increased its Bitcoin exposure by an additional $5 million in notional value, continuing what the company calls its ongoing “burger-to-Bitcoin transformation.”

In a post on X, the restaurant chain said all Bitcoin-denominated sales continue to flow into its Strategic Bitcoin Reserve (SBR), which it describes as a self-sustaining system designed to boost restaurant performance while expanding its BTC holdings.

“Our self-sustaining system — improving food quality that grows same-store sales that then grow the SBR — is transforming the chain via financial technology,” the company wrote.

The latest increase follows a $10 million BTC exposure…

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