In Peru’s diverse landscapes—from Andean highlands to coastal surf towns and Amazonian outposts—Bitcoin is quietly taking root, not through top-down mandates or corporate adoption but through grassroots efforts that blend humanitarian aid with Bitcoin’s sense of financial sovereignty. 

At the forefront is Motiv Peru, a non-profit co-founded by Rich Swisher and Valentin Popescu, which has spent years equipping underserved and unbanked communities to use Bitcoin for everyday needs, education, and local trade. What began as a simple shoe donation program in 2019 has evolved into a network of about 10 active zones with hubs in Lima, Cusco, and Huanchaco and satellite programs…

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