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Morgan Stanley is preparing to roll out crypto trading for retail clients on its E*Trade platform, marking a significant leap by a Wall Street bank into Bitcoin and digital assets.
The bank will partner with cryptocurrency infrastructure provider Zerohash to provide liquidity, custody, and settlement, according to a Bloomberg report.
Trading is expected to go live in the first half of 2026, beginning with Bitcoin, Ethereum, and Solana.
In other words, Morgan Stanley doesn’t just want to let customers buy Bitcoin. It wants to be the place where traditional and digital assets sit side by side in the same account.
Morgan Stanley announced plans earlier this year to add spot Bitcoin and…
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