The Loyalty Business on the Fiat Standard

I worked at Mastercard for the last ten years, in the San Francisco office, building card-linked offer solutions to drive merchant loyalty. It’s a fascinating business, where cardholders receive merchant offers delivered via their bank, providing them with a discount if they make a qualifying spend at participating merchants. Below is an example of a sample of these offers/deals from my personal Wells Fargo bank account.

The offers drive new customer acquisition, reactivate lapsed customers and drive higher spend frequency and…

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