Legacy Media’s Transformation: Why Evolution Beats Extinction

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As a PR professional with over a decade of experience, I’ve witnessed firsthand the changing landscape of media. And let’s be honest: the claim that “legacy media is dead” feels more like a provocative headline than an accurate assessment. Sure, the traditional media model is shifting—especially in the wake of recent U.S. elections, where public trust in established outlets saw a noticeable decline. People are seeking…

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