In a recent interview with Bitcoin Magazine, Eric Semler, Chairman of Semler Scientific, shared how the company transformed its trajectory through a Bitcoin treasury strategy.

Semler Scientific (SMLR) is not your typical Bitcoin treasury company. With a strong cash position but years of underwhelming stock performance, the company turned to Bitcoin—not as a gamble, but as a strategic catalyst. What followed was a radical shift in valuation, shareholder engagement, and long-term positioning.

“We were the second U.S. public company to adopt Bitcoin as a primary treasury reserve strategy. Michael Saylor obviously is the quintessential pioneer, but we’re in that group.”

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