GameStop’s Bitcoin Move Looks Bold—But It Might Be Brilliant

This week, GameStop quietly updated its investment policy to include Bitcoin as a treasury reserve asset. With approximately $4.78 billion in cash—nearly 37% of its $12.9 billion market cap—this move marks more than just a diversification of reserves.

JUST IN: @GameStop updates its investment policy to add #Bitcoin as a treasury reserve asset.

The company holds ~40% of its $11B market cap in cash reserves—that’s $4.62 BILLION of capital looking for a new home. pic.twitter.com/o62rrdwpKo

— Bitcoin For Corporations (@BitcoinForCorps) March 25, 2025

It’s a signal that corporate treasury strategy is evolving. That excess cash on the balance sheet can—and perhaps should—be…

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