Evertz Pharma GmbH, a company focusing on premium natural cosmetics, has become Germany’s first company to adopt a strategic Bitcoin reserve model by purchasing an additional 100 BTC in May 2025—valued at approximately €10 million (~$10.8 million USD), according to a press release. 

The adoption marks a continued expansion of the company’s BTC treasury, which began in December 2020 with an initial €2 million Bitcoin purchase. Since then, Evertz Pharma has regularly allocated corporate profits toward Bitcoin, building a digital reserve aimed at long term stability. 

“Our mission is to promote natural beauty on a scientific foundation,” said Dominik Evertz,…

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