In a market where most public companies still hesitate to touch Bitcoin, DDC Enterprise Limited is doing the opposite: accelerating its bitcoin purchases. 

The consumer brand and e-commerce company announced today a $124 million equity financing round, led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services. 

Founder and CEO Norma Chu also joined the round personally, investing $3 million of her own capital.

The financing, priced at $10 per Class A share — a 16% premium to the company’s recent close — marks another step in DDC’s transformation from a retail operator into one of the most aggressive public Bitcoin…

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