DDC Enterprise Ltd., a China- and U.S.-based consumer brand and e-commerce company, has announced plans to adopt Bitcoin as a strategic reserve asset, targeting the accumulation of 5,000 BTC over the next 36 months. The move, revealed in a shareholder letter today by Founder, Chairwoman, and CEO Norma Chu, positions DDC as one of the first companies in its sector to embrace Bitcoin as part of its core financial strategy. 

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” said Chu. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly…

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