Grupo Murano, a $1 billion real estate firm based in Mexico, is pioneering a bold strategy to integrate bitcoin into its operations, with CEO Elías Sacal arguing that bitcoin is “demonetizing” the real estate industry. By shifting from traditional asset-heavy models to a bitcoin-centric treasury, the publicly traded company aims to optimize its finances and capitalize on bitcoin’s potential appreciation, offering a model for businesses navigating volatile interest rates and currencies.

In an exclusive interview on the Bitcoin for Corporations show, Sacal, a 30-year veteran of real estate development, outlined Grupo Murano’s vision. The firm, which manages hotels under…

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