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The Seven-Month Sprint
Strategy launched Stretch at the end of July 2025. From that point to mid-March 2026, the product grew to $5 billion.
Apple’s iPhone took about a year to reach $5 billion in cumulative revenue. Google Ads took about four years.
“From a pure product perspective, you could argue that Stretch is the fastest growing product in the history of the world,” said Fong Lee, CEO of Strategy.
Compared to ETFs, the gold ETF launched in the early 2000s took four to five years to reach $5 billion in assets under management.
How It Works
Stretch is a perpetual preferred stock that pays an 11.5% annual yield in monthly distributions.
The payments qualify as return of capital,…
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