Tim Hafner, CEO and co-founder of OpenServ, believes social analytics are on track to become as central to trading as traditional price and volume data, underscoring a structural shift in how markets are interpreted.

“Yes. Market structure is already social. Traders don’t just watch candlesticks, they watch Telegram, Discord, TikTok, even Reddit. Ignoring that flow is ignoring half the order book,” Hafner told Benzinga in an interview.

He argued that exchanges, regulators, and asset managers must begin preparing for this shift by developing verification and auditability standards around social data.

“I believe social analytics will sit beside price, volume, and volatility as a standard…

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