BitMine Immersion Technologies (NYSE:BMNR) invested $200 million into MrBeast’s Beast Industries as Chairman Tom Lee bets the YouTuber with 330 million subscribers will become “the most impactful entertainment brand in the world” while integrating crypto into a new financial services platform.

Why An Ethereum Company Is Betting On A YouTuber

BitMine is the world’s largest Ethereum (CRYPTO: ETH) treasury company, holding 4.17 million ETH worth roughly $13 billion. 

The company’s entire strategy has been buying and holding Ethereum—so putting $200 million into a YouTube creator’s business marks a major shift.

Lee said Beast Industries has unmatched reach with Gen Z, Gen Alpha,…

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