Payward, the parent company of crypto exchange Kraken, and fintech company SoFi Technologies on Thursday announced a deal to route SoFi customers’ crypto orders through Kraken’s institutional trading platform and list SoFi’s stablecoin on the exchange.

Under the agreement, SoFi will send its digital asset order flow to Kraken Prime, Kraken’s prime brokerage arm, which launched in 2025. 

Rather than filling trades against a single order book, Kraken Prime uses smart order routing to compare prices and depth across multiple venues and execute where the fill is best. SoFi said customers will see no change to the app itself.

Payward is also joining the SoFi Exchange…

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