Bitcoin VC Veterans Launch $40 Million Holding Company Targeting Small Business Acquisitions

Another day, another Bitcoin treasury. 

But this time, with a twist: Earlier this week, macroeconomist and all-round Bitcoin legend Lyn Alden announced Orange Juice — an investment firm that aims to buy, improve and get businesses on a Bitcoin standard. 

The idea is that Orange Juice will buy small and mid-sized businesses at low prices, improve their operations, and hold them indefinitely rather than reselling them. 

A portion of the businesses’ profits will get converted into Bitcoin, which serves as the company’s treasury asset. 

“Pure-play Bitcoin holding companies exist, but their cash-flowing operations tend to be small or non-existent,” Alden wrote in…

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