Real estate investor Grant Cardone is positioning his Cardone Capital to challenge the traditional real estate investment trust (REIT) sector by integrating Bitcoin directly into large-scale multifamily deals. With roughly $5 billion in real estate assets under management across about 15,000 units, Cardone claims the hybrid approach can deliver superior returns while onboarding new investors to Bitcoin.

In a recent interview at Consensus 2026, Cardone laid out his strategy for disrupting the multi-trillion dollar Realestate Investment Trust sector, also known as REITs, companies that own, operate, or finance income-producing real estate. Established under U.S. law in 1960, they…

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