“A traveler can set up the AI concierge in two minutes via Claude. Once set up, they can ask the agent to make a hotel booking, which will quickly narrow down the options for the traveler based on their prompt, avoiding decision paralysis,” said Juan Otero, Travala’s CEO.

“The way we book travel is changing,” Otero said. Agentic bookings are the next iteration of the online experience, and will exist alongside traditional online bookings and human travel agents for at least the foreseeable future. But I think the online travel market is moving toward agentic commerce, even though it’s still very early days,” he said.

Travala true believers – and users – hold the company’s token, AVA….

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