Cryptocurrency-based prediction platform Polymarket is looking to penetrate the Chinese market, despite the country’s stringent prohibitions on online gambling.

Polymarket Targets Asian Giant For Growth

Polymarket has recruited Mandarin-speaking employees and is offering bets related to the Lunar New Year to appeal to Chinese users, reported Rest of World, a technology-focused publication.

Justin Yang, who oversees Polymarket’s market entry strategy in Asia, said China has become a “very important geography for” the company.

Yang said Polymarket introduced several China-centric markets based on users’ feedback, including those tied to the Spring Festival Gala, which is broadcast…

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