Morgan Stanley is set to bring cryptocurrency trading to its E*Trade platform, making it one of the first major Wall Street banks to offer digital assets to retail investors. The rollout, planned for the first half of 2026, will start with Bitcoin, Ethereum, and Solana, according to Bloomberg. The bank is partnering with crypto infrastructure provider Zerohash for liquidity, custody, and settlement services.

Jed Finn, head of wealth management at Morgan Stanley, called the move a “transformative moment” for the industry, saying crypto trading is just the “tip of the iceberg.” Beyond simple trading, the bank is developing a wallet solution for custody and tokenization of assets, aiming to merge traditional and digital finance in a single account. The firm has also invested directly in Zerohash, which recently raised \$104 million at a \$1 billion valuation.

The initiative comes as U.S. regulators under the Trump administration show more openness toward banks entering the crypto market. Competitors like Charles Schwab are exploring similar products, while Robinhood has already generated over \$600 million from crypto trading last year. Morgan Stanley also plans to unveil crypto-inclusive portfolio strategies, suggesting allocations based on individual client goals.