The NFT marketplace OpenSea announced the creation of its Flagship Collection on Monday. According to the company, this will be a $1 million initiative to acquire and curate digital art and culturally significant NFTs.

The move marks the company’s first formal reserve, designed to showcase NFTs as cultural artifacts while giving artists and collectors heightened visibility. The launch also coincides with OpenSea’s broader strategy ahead of its SEA token rollout.

The program will operate under a committee-driven process, with OpenSea employees and external advisors selecting acquisitions. Purchases will be celebrated as “acquisition moments” across the platform’s…

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