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The metaverse is long over.

And yet, it’s always been here, since the dawn of the internet. You’re in the metaverse as you read this.

The metaverse in the 2022-era sense of the word was little more than a fancy marketing play around rebranding VR. But every video game, every livestream, and every social media app is arguably all part of the existing metaverse that is the internet.

Paradoxically, the metaverse as corporate executives imagined it never materialized, because it was already here this whole time.

Today we’re unpacking some details about what’s been going on at The…

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