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Crypto comes in waves. And like surfing, it’s entirely possible to paddle too early and miss out altogether.

Some of the biggest phenomena in crypto have caught their respective waves with precision.

Markets change…

Yuga Labs rolled out Bored Apes in April 2021, as bitcoin and ether were headed to their first major peak of that bull market cycle.

More recently, pump.fun nailed it when it deployed in January 2024 — just as SOL was about to double in price in two months on the back of bitcoin ETFs.

Both companies are now case studies in capturing and monetizing the attention of…

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