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Smarter Web Company has purchased an additional 275 BTC, boosting its total Bitcoin holdings to 1,275 BTC, just as Bitcoin hits a new all-time high of $118,000. The latest acquisition was made at an average price of £79,563 ($108,182) per BTC, totaling around £21.88 million. The company has now invested approximately £100.1 million in Bitcoin at an average price of £78,516 ($106,719) per BTC.
This move follows a recent buy on July 7, when the firm added 226.42 BTC to its treasury, reaching 1,000 BTC. With the new purchase, the year-to-date BTC yield surged to 31,263%, up from 26,242%. The company also reported a 30-day BTC yield of 497% and confirmed holding about £31 million in cash reserves for future Bitcoin investments.
Smarter Web Company started accepting BTC payments in early 2023 and launched a Bitcoin treasury strategy in April. Through its “10 Year Plan,” it aims to accumulate BTC as a hedge against inflation and as a growth asset, aligning with rising corporate interest in crypto treasury models.