Yesterday, Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), a leading U.S. craft spirits producer, announced that it will begin accepting Bitcoin as payment through its direct-to-consumer (DTC) e-commerce platform and will hold bitcoin as strategic assets under a newly approved Cryptocurrency Treasury Reserve Policy.

The policy, approved by the company’s Board of Directors as part of a broader sales and treasury diversification strategy, was developed by the Technology and Cryptocurrency Committee, chaired by tech and digital payments leader Matt Swann. The move makes Heritage the first in the craft spirits sector to formally integrate bitcoin into both its payment and…

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