MicroStrategy, the business intelligence company and the largest corporate holder of bitcoin, has officially changed its name to Strategy and made some changes to its logo. The company made the announcement ahead of its Q4 earnings report, showing a major and irreversible pivot toward bitcoin.

Michael Saylor, co-founder and executive chairman of Strategy highlighted that simplifying the company’s name was a “natural evolution”.

He said, “Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core.”

Phong Le, President and CEO of Strategy,…

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