London-listed Smarter Web Company PLC (AQUIS:SWC) has boosted its bitcoin holdings with the purchase of an additional 226.42 bitcoin at an average price of £78,932, or around $107,726, per bitcoin, according to a Monday statement. This new £17.87 million investment takes its total bitcoin stash to 1,000 bitcoin, with an average buy price of £78,228, or about $106,766, totaling £78.23 million.

The tech firm, known for its web design and digital marketing services, says this move supports its “10 Year Plan” and treasury strategy focused on bitcoin accumulation. It also began accepting bitcoin payments in 2023 and currently holds £42.3 million in net cash for more possible bitcoin purchases in the future.

Management believes bitcoin is a core part of the global financial system’s future while pursuing growth and acquisitions. An updated investor presentation is available on the company’s website. The FCA has warned that bitcoin investment carries high risk and remains unregulated in the UK, with potentially extreme price swings, the company also acknowledged.