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A recent survey conducted by cryptocurrency exchange Paribu shows a significant shift in investment preferences among Turkish investors. The “2024 Cryptocurrency Awareness and Perception Survey” indicates that cryptocurrencies are now preferred over traditional investments like real estate and stocks. Despite gold and foreign currency leading in preferences, crypto has surged ahead with 30% of investors ranking it as a top investment choice, marking an increase from previous years.
Paribu’s research content manager, Nergis Nurcan Karababa, highlights that the growing adoption of cryptocurrencies is driven by their transaction speeds, accessibility, and potential for high returns. Karababa notes, “Compared to traditional financial products, crypto assets may experience much higher rates of adoption.” The survey also reveals an increasing interest from institutional companies, further boosting the crypto trend.
While awareness of cryptocurrencies among Turks is nearly universal at 99%, understanding of blockchain technology lags, with only 72% unfamiliar with the concept. Despite this gap, the number of people recognizing blockchain’s role in cryptocurrencies increased, indicating a rising curiosity and engagement with the technology underpinning digital assets.
