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La Rosa Holdings Corp. (NASDAQ: LRHC), a forward-thinking real estate company, announced its innovative plan to accept Bitcoin and other cryptocurrencies as payment options for its agents. This move enables agents to receive commission payouts in digital currencies, catering to the increasing demand for alternative, modern payment methods in real estate transactions. Alex Santos, CTO of La Rosa, highlights this step as a pivotal evolution in the company’s commitment to technological innovation and broker empowerment.
Integrating blockchain technology, the company aims to streamline real estate transactions, providing agents and clients with unparalleled flexibility and efficiency. As a pioneer in the U.S. real estate market for offering crypto-based commissions, La Rosa is set to transform industry standards and enhance transactional dynamics.
Joe La Rosa, CEO, expressed pride in pioneering this revolutionary payment feature, expecting it to bring substantial benefits to agents through quicker, safer, and potentially more economical transactions. This initiative also introduces a new revenue stream for La Rosa, by implementing a nominal 2% fee for cryptocurrency transactions, reinforcing the company’s position at the forefront of the real estate sector’s technological evolution.
