Metaplanet has named Eric Trump to its strategic board of advisers as part of an ambitious plan to spearhead global Bitcoin adoption. Announced on March 21, this move leverages Trump’s extensive expertise in real estate, finance, and brand development to bolster Metaplanet’s mission of becoming a premier Bitcoin Treasury Company. CEO Simon Gerovich highlighted Trump’s deep connection to the Bitcoin community and his global business insight as key to accelerating the firm’s objectives.

Following the announcement, Metaplanet’s shares surged by 17.8% in early trading on the Tokyo Stock Exchange signaling strong market approval. The company’s aggressive strategy in the Bitcoin market has seen its holdings grow to 3,050 BTC, valuing nearly $4.1 billion and ranking it as the 12th largest corporate holder of Bitcoin.

With an eye toward future growth, Metaplanet aims to amass at least 10,000 Bitcoins by 2025. Despite a brisk acquisition pace in early 2025, Gerovich’s firm continues to explore diverse financial instruments to expand its Bitcoin reserves further underscoring its commitment to shaping the Bitcoin economy globally.