Real Bedford FC, a pioneering non-league football club in the UK, continues to deepen its Bitcoin commitment by purchasing 66.9 BTC for $4.5 million, enhancing its treasury to 82.7 BTC. The club, which is innovatively integrating Bitcoin into its operations, made its latest purchase at an average price of $67,220 per BTC. This move aligns with chairman Peter McCormack’s vision to rejuvenate Bedford through Bitcoin, which began last June.

The club, now branded as the “Bitcoin football team,” has taken significant strides by incorporating the BTC logo and the name “Satoshi” on their jerseys. Additionally, RBFC accepts Bitcoin for all merchandise sales, appealing to a growing crypto-savvy fanbase. This strategy has attracted notable investments from figures like the Winklevoss twins, who recently injected $4.5 million into the club and joined as co-owners.

While RBFC remains in the non-league, its innovative approach to integrating cryptocurrency with sports management has resonated widely, securing new partnerships and sponsorships within the crypto industry. As institutional interest in Bitcoin grows, RBFC’s proactive adoption positions it uniquely within both the sports and financial sectors, potentially setting a new standard for sports clubs globally.