Binance CEO Richard Teng says cryptocurrency could help advance Bhutan’s Gross National Happiness philosophy. Speaking during a visit to Bhutan for the Binance Crypto-Powered Tour Teng explained that crypto values like financial freedom and inclusion support the well-being focus of Bhutan’s unique development model. Teng believes crypto can empower people with tools for financial independence especially in underbanked regions aligning with Bhutan’s spiritual and emotional well-being goals.

Bhutan has been quietly building its crypto strategy under King Jigme Khesar Namgyel Wangchuck’s guidance. The Himalayan kingdom now holds over 13,000 BTC ranking it the fifth largest Bitcoin-holding nation according to Bitbo data. Projects like crypto reserves and the rollout of Binance-powered payments aim to attract foreign investment and boost tourism while supporting Bhutan’s happiness-driven policies.

Bhutanese citizens recently attended a Binance-backed panel to learn about crypto payments showing growing local interest. Teng said the Bhutanese are believers in innovation and he expects crypto adoption to uplift the kingdom and keep happiness levels high as the country embraces digital asset technology.