InfoFi arrived last year with a big ambition: put a price on information itself. Platforms rewarded users for commentary and social engagement, transforming posts and attention into tradeable value. The model took off, but now as spam rises and yields start to shrink, it faces its first real test.

In 2026, InfoFi is still bubbling, but splitting. One side of the market is drifting toward content arbitrage, where posts become inventory and the focus is on engagement and rewards. The other is evolving into signal infrastructure that filters, ranks, and verifies information before it reaches markets, rewarding credibility over volume.

That divergence is re-shaping the market, and the…

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